Some stats from our e-mail campaign

 

So here’s what happened...

  1. •We sent out e-mails to 23 clients on Wednesday 4 November 2009

  2. •At 1:00pm on Thursday 5 November 2009, we were receiving 20 e-mails a minute

  3. •At 1:00pm on Friday 6 November 2009, we were receiving over 100 e-mails a minute, and by 7:00pm that evening, we had received over 17,000 e-mails

  4. •By 5:00pm on Friday 13 November 2009, we had received over 50,000 referral e-mails

  5. •In November and December 2009 we e-mailed vouchers to the first 505 qualifying referral e-mails

  6. •And by 31 January 2010, the cut-off date to redeem these vouchers, only 320 vouchers had been redeemed

  7. •We will be sending another 300 vouchers this week (Valentine’s Week), so watch your mailbox if you weren’t lucky enough to receive a voucher in the first batch